According to Randon Morris - the business consultant, defining what customers want is something all successful businesses must do. No two customers are the same, so determining
their needs and wants requires flexibility and a fluid approach that leaves room for business owners to adapt as their customers’ needs change. The outbreak of the deadly coronavirus in late 2019 forced both consumers and business owners to change how they shop and sell products, respectively. Those changes were made seemingly overnight, as governments across the globe placed restrictions on businesses and individuals in an effort to curb the spread of the virus. Business owners may face a challenge in determining what customers want after the pandemic, but they can utilize various strategies to help that process go smoothly, says Randon Morris. Solicit customer input Though vaccination rollouts have gone smoothly so far, many consumers are taking a cautious approach to getting back to normal. Soliciting customer input can be a great way to gauge their comfort levels as well as what they’re looking for in a post-pandemic climate, says Randon Morris. Customer surveys can shed light on the psyche of your consumers and what they’re looking for from the businesses they trust. Lean on sales teams Sales teams interact directly with the customers, be it in person, via Zoom calls, emails, or other channels. Business owners can lean on their sales teams for input regarding how customers are feeling and what their goals for the future are. Instruct sales teams to speak directly with customers about their short- and long-term goals, and then utilize their feedback to inform decisions going forward. Read More
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AuthorRandon James Morris is an Entrepreneur, Web Designer and Business Consultant from Orem, Utah . Categories
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